A TIGER IS BORN

1932

From Malayan Breweries Limited in Singapore, the world's first batch of Tiger Beer greeted the world with a refreshing beer for a tropical climate, pioneering a new category called Asian Beer.

ROARING ONTO THE GLOBAL STAGE

1954

While only in its 7^th year, Tiger Beer emerged victorious with its first international beer medal, which would be followed by 40 other international beer awards in the years to come.

TIGER ENTERS MALAYSIAN GROUNDS

1986

Tiger Beer is launched in Johor to kick-off its rollout in the Malaysian market.

HOME OF THE REAL FANS

2005

Tiger FC was launched to unite Malaysian football fans and their burning passion for the sport, no matter the team they were rooting for.

With the pride of being the 'Home of Real Fans', Tiger FC brought to life stadium-like atmosphere with all its exclusive viewing parities, topped with high-energy AR game experiences and, of course, ice-cold Tiger Beers

TIGER STREET FOOD

2016

In 2016, Tiger Beer kicked off its iconic Tiger Street Food campaign, providing the ultimate street food experience. Since then, the platform has progressed into an annual celebration of street food, from the world's first fully immersive virtual street food fesival in 2020, to inviting Malaysians to join the Hottest Hunt as they discovered and recommended the hottest street food spots nationwide in 2022

MALAYSIA'S NO.1 BEER

2018

Tiger emerges as Malaysia's No.1 Beer* by becoming the top-selling beer brand in the country.

*Source: In 2018 based on overall Share of Throat Aug'16-Jul'17. Heineken ONEquity Brand Health Tracker by an independent global research agency.*

A CRYSTAL-COLD NEW BREW

2019

A cold brew launches in Malaysia, offering crystal cold filtered beer at -1^oC for the ultimate refreshment. Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers - providing the ultimate refreshment for drinkies looking for something different.

ROARING INTO YEAR 88 WITH TIGER 88

2020

It was an auspicious double-celebration for Tiger Beer as we celebrated our 88^th anniversary together with the Year of the Rat. To truly 'double the Huat', we collaborated with local artist Namewee to launch this Chinese New Year track, streetwear label Pestle & Mortar, and Pavillion KL to introduce Tiger HUAT HUAT Bazaar for shoppers to get unique handicrafts, play exciing games, win exclusive merchandise and more.

ROARING INTO THE METAVERSE

2022

To commemorate the once-every-12-years Year of the Tiger, we launched The Tiger Archives, a collection of 6,688 NFTs featuring Chinese archival tiger artworks inspired by Tiger Beer bottles through the years.

30% of sales from the NFTs were used to kickstart The Uncage Fund platform, which supported local artists & musicians through a series of grants.